![]() If this definition seems broad to you, that’s because brand activation can be initiated in so many different ways. ![]() This can be done through different event typesor marketing campaigns, as long as the effort results in a specific consumer experience that builds a company’s notoriety. It plays a crucial role in any multi-touch event marketingplan.īasically, brand activation is the process of building awareness for a company by engaging directly with target audiences consumers. This post will explain what “brand activation” means, and 20 ideas you can use to better connect with consumers.īrand activation is a relatively new term in the marketing world, becoming popular within the last few years. It sounds like you need to invest in a brand activation strategy. With so much noise on the internet, a flood of virtual event software-powered events, and competitors fighting for market share, how can your company ever break through? Unfortunately, this isn’t always an easy thing to do. Looking to grow awareness for your company and reach more of the consumers who really matter? These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.Īs a business owner or marketing professional, you’re always looking to reach more people with your brand’s message, products and services. ![]()
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